From the south, leave the A1(M) at junction 17 and take the left hand lane which will bring you to a roundabout. From there take the third exit (which, if travelling from the west on the A605, would be straight ahead) and again remain in the left hand lane, following signs for the East of England Showground. This will lead up to a roundabout when you take the second exit onto a dual carriageway. Go straight ahead at the next roundabout before taking a left turn at the next onto Oundle Road. The Showground will now be on your left hand side and take the first exit at the next roundabout to enter the site.
From the north, leave the A1(M) at the exit signposted Alwalton, follow the road through the village of Alwalton and then turn left onto Oundle Road. Turn right at the next roundabout into the Showground complex.